About Alpha-U

Our Mission

At Alpha-U, our mission is to redefine outdoor comfort through technical innovation and uncompromising quality. We design thermal, waterproof, and heated apparel that empowers people to embrace the outdoors in all conditions — combining advanced materials, intelligent design, and performance-driven engineering.

Our goal is to set a new standard in technical apparel, creating products that deliver warmth, protection, and freedom of movement without compromise. Whether on the course, the mountain, or the open road, Alpha-U ensures that every adventure can be enjoyed with confidence, comfort, and enduring performance.