Privacy Policy

Last updated: 29 July 2026

Who We Are

This Website is operated by Alpha‑U Technical Apparel Ltd (“Alpha‑U”, “we”, “us” or “our”).

Our Website address is https://alphautech.com/.

Alpha‑U Technical Apparel Ltd is the data controller responsible for the personal information described in this Privacy Policy.

If you have questions about this policy or how we use your personal information, you can contact us at:

Email: info@alphautech.com

Information We Collect

Depending on how you use our Website, we may collect the following information:

• Your name, email address, telephone number, billing address and delivery address.
• Information you provide when creating or updating a customer account.
• Details of orders, purchases, returns, refunds and customer service enquiries.
• Payment and transaction information. Payments are processed through third-party payment providers, and we do not normally receive or store your complete payment card details.
• Information submitted through contact forms, competitions, surveys or product reviews.
• Marketing preferences, including whether you have agreed to receive our newsletter or promotional communications.
• Technical information such as your IP address, browser type, device information, approximate location, pages visited and how you interact with the Website.
• Cookie identifiers and information collected through analytics, advertising and similar technologies, where you have consented to their use.

How We Use Your Information

We may use your personal information to:

• Process, fulfil and deliver your orders.
• Take and manage payments.
• Contact you about an order, delivery, return, refund or customer service enquiry.
• Create and manage your customer account.
• Detect and prevent fraud, security threats and misuse of the Website.
• Maintain our financial, tax and business records.
• Operate, maintain and improve the Website and our products.
• Understand how visitors use the Website.
• Measure the performance of our marketing and advertising.
• Send newsletters, product updates and promotional communications where you have agreed to receive them or where otherwise permitted by law.
• Respond to enquiries and communicate with customers, retailers and other business contacts.
• Establish, exercise or defend legal claims.
• Comply with our legal and regulatory obligations.

Our Legal Bases for Processing

Under data protection law, we must have a lawful basis for using your personal information. Depending on the circumstances, we rely on the following bases:

Performance of a contract

We process information where it is necessary to accept and fulfil your order, take payment, arrange delivery, manage returns or provide customer support connected with your purchase.

Legal obligations

We process and retain certain information to comply with tax, accounting, product-safety, consumer-protection and other legal obligations.

Legitimate interests

We may process information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights. These interests may include:

• Operating and securing our Website.
• Preventing fraud and misuse.
• Responding to enquiries.
• Improving our products and customer service.
• Managing our business relationships.
• Establishing or defending legal claims.

Consent

We rely on your consent where required, including for certain marketing communications and non-essential cookies used for analytics or advertising. You may withdraw your consent at any time.

Withdrawing consent will not affect the lawfulness of processing carried out before it was withdrawn.

Orders and Payments

When you place an order, we collect the information needed to process the transaction, deliver your products and provide after-sales support.

Payments are handled by third-party payment providers. These providers process payment information according to their own privacy policies and security requirements.

We may retain order and transaction records where required for accounting, taxation, consumer-protection, fraud-prevention or legal purposes.

Marketing Communications

If you subscribe to our newsletter or otherwise agree to receive marketing, we may use your name and email address to send you information about Alpha‑U products, promotions and news.

You can unsubscribe at any time by:

• Clicking the unsubscribe link included in a marketing email.
• Contacting us at info@alphautech.com.

We may also send marketing relating to similar Alpha‑U products to existing customers where permitted by law. You will always be given a clear opportunity to opt out.

We will not sell your personal information to third parties for their own marketing purposes.

Cookies

Our Website uses cookies and similar technologies.

Some cookies are strictly necessary for the Website to operate. These may be used to:

• Keep products in your shopping basket.
• Process orders and account logins.
• Remember your privacy and cookie choices.
• Maintain Website security and prevent fraud.

With your consent, we may also use functional, performance, analytics and advertising cookies to understand how the Website is used, improve its performance and measure or personalise advertising.

Non-essential cookies should not be placed on your device unless you have provided your consent. You can accept, reject or manage non-essential cookies using the cookie settings available on the Website.

You can change or withdraw your cookie preferences at any time through the Website’s cookie settings. You may also control cookies through your browser, although blocking necessary cookies may affect how the Website functions.

Customer Accounts

If you create an account, we store the personal information provided in your customer profile and information relating to your orders.

You can view and update certain account information by logging into your account. You may also contact us to request correction or deletion of your information, subject to any information we are legally required to retain.

You are responsible for keeping your account password confidential.

Comments, Reviews and Other Submissions

If you leave a comment, review or other submission on the Website, we may collect the information shown in the submission form together with your IP address and browser information to assist with spam detection and Website security.

Content you submit for publication may be visible to other Website visitors. You should not include sensitive or unnecessary personal information in a public review or comment.

Comments and reviews may be checked using an automated spam-detection service.

Embedded Content and Third-Party Websites

Pages on the Website may include embedded content such as videos, images, maps or social-media content.

Embedded content from another website may behave in the same way as if you visited that website directly. Those third parties may collect information about you, use cookies or similar technologies and monitor your interaction with the embedded content, particularly if you are logged into an account with that provider.

Our Website may also contain links to third-party websites. We are not responsible for the privacy practices of those websites, and we recommend reading their privacy policies.

Who We Share Your Information With

We may share relevant personal information with trusted service providers where necessary to operate our business. These may include:

• Website hosting, maintenance and security providers.
• E-commerce and customer-account service providers.
• Payment processors and financial institutions.
• Warehousing, courier, postal and delivery providers.
• Email newsletter and customer-communication providers.
• Analytics, advertising and social-media platforms, where you have consented to the relevant cookies or tracking.
• Professional advisers, including accountants, insurers, IT advisers and legal advisers.
• Public authorities, regulators or law-enforcement bodies where required by law.

These parties may only receive the information necessary to perform their role and must process it in accordance with applicable data protection law.

If you request a password reset, your IP address may be included in the password-reset email.

We may also disclose information if Alpha‑U Technical Apparel Ltd undergoes a sale, restructuring, merger or transfer of part of its business, subject to appropriate confidentiality and data-protection safeguards.

International Data Transfers

Some of our service providers may process personal information outside Ireland or the European Economic Area.

Where personal information is transferred internationally, we will take appropriate steps to ensure that it receives an adequate level of protection. These steps may include relying on an adequacy decision issued by the European Commission or approved contractual safeguards.

You can contact us if you would like further information about the safeguards used for international transfers.

How Long We Retain Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet our legal obligations.

In general:

• Order, invoice, payment and accounting records may be retained for at least six years or for any longer period required by law.
• Customer-account information is normally retained while the account remains active and for a reasonable period afterwards.
• Customer-service correspondence is retained for as long as necessary to resolve the enquiry and manage any related claim.
• Marketing information is retained until you unsubscribe, withdraw your consent or we determine that it is no longer required.
• Cookie information is retained for the period stated in our cookie settings or until you withdraw your consent.
• Reviews and comments may remain published until they are removed or the Website no longer requires them.

Information may be retained for longer where necessary to establish, exercise or defend a legal claim or comply with a legal obligation.

How We Protect Your Information

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

However, no website or internet transmission can be guaranteed to be completely secure. You are responsible for keeping account passwords and login information confidential.

Your Data Protection Rights

Depending on the circumstances, you may have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information.
• Request that we restrict how your information is used.
• Object to processing based on legitimate interests.
• Object at any time to the use of your information for direct marketing.
• Request the transfer of certain information to you or another organisation.
• Withdraw consent where processing is based on your consent.
• Make a complaint to the Data Protection Commission.

These rights are subject to certain legal conditions and exceptions. For example, we may need to retain information to comply with tax, accounting or other legal obligations.

To exercise your rights, contact us at info@alphautech.com. We may need to verify your identity before completing a request.

Complaints

If you have concerns about how we handle your personal information, please contact us first at info@alphautech.com so that we can try to resolve the matter.

You also have the right to complain to the Irish Data Protection Commission:

Data Protection Commission
21 Fitzwilliam Square South
Dublin 2
D02 RD28
Ireland

Website: https://www.dataprotection.ie/

Children’s Privacy

Our Website and online shop are not intended to collect personal information directly from children without the involvement of a parent or guardian.

If you believe that a child has provided us with personal information without appropriate permission, please contact us at info@alphautech.com.

Automated Decision-Making

We do not use personal information to make decisions that produce legal or similarly significant effects about you solely through automated processing.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Website, service providers, business practices or legal obligations.

The latest version will be published on this page with the revised “Last updated” date.

Contact Us

For questions, requests or concerns relating to this Privacy Policy or your personal information, contact:

Alpha‑U Technical Apparel Ltd
Email: info@alphautech.com
Website: https://alphautech.com/