About Alpha-U

Our Name

The name Alpha-U embodies the spirit of innovation and universality at the heart of our brand.

“Alpha”, the first letter of the Greek alphabet, represents leadership, performance, and the pursuit of excellence — qualities that define every product we create. It reflects our ambition to be the first choice for those who refuse to let the elements hold them back.

The “U” stands for Universal — a reminder that our apparel is designed for everyone who values comfort, quality, and performance in the outdoors.

Together, Alpha-U signifies the leading edge of technical apparel, created to help you perform at your best, whatever the weather brings.